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Carven Designer History
17/07/10
If you are an avid follower of fashion design and the industry itself, then you surely must have heard of Carven. Now owned by the Daniel Harlant Group that places major focus on developing fragrances, the founder of Carven was actually Carmen de Tommasso, who was born in France. Madame Carmen actually studied architecture at first, but shifted to fashion design, which was her first passion. It was in 1945 when she opened her business in the fashion capital of Paris, dubbing it Carven. Interestingly, the reason behind this name lies in the fact that Carven is a modification of Carmen.
It was in 1956 when she started releasing her collections, the first ever being on sweaters. This was just the first because after the release of that collection, there came so many licensed products that people all over the world welcomed with open arms. The main thing that separates Carven from other prominent designers is the fact that she pays much attention in the incorporation of very feminine details in her clothes. These delicate touches of white or of lace on the embroidery trim of her clothes make her clothes stand out amongst the works of other designers. Of course, Madame Carmen’s collection expanded into a whole new level as well.
The year 1957, for instance, saw Carven expanding into neckwear and releasing its collection of premier quality ties to the public. In 1954, Carven also released its swimwear collection. Furs quickly followed in 1966, as well as its new jewelry line, its blouse collection, and its Ma Fille children’s line, all released in 1968. This was also the year when its first ever collection of men’s wear was released. In 1985, the Monsieur Carven boutique opened its doors in Paris, and the business also ventured into designing uniforms for many airline companies, including SAS, Air India, Aerolineas Argentinas, and Air France as well.
But when it comes to its fragrance line, Carven has long been developing their own scents and blends, even dating back to the 1946. The following fragrances have taken to the liking of a lot of people all over the world: Ma Griffe, Robe d’un Soire, Chasse Gardee, Vertiver, Vert et Blanc, Eau Vive, Monsieur Carven, Madame de Carven, Intrigue, Les Exclusives, Carven Homme, and Cabaret for both men and women.
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